carpetbaggers and::Published an article, by carpetbaggers and

carpetbaggers and

carpetbaggers and

carpetbaggers and::Published an article, by.
Published by which portrayed social media consulting as sizzle more than steak.
The true believers who stuck with the web even when the bubble burst became the people you wanted to work with.
If there is a shakeout in the social space, the same will happen.
The true believers will remain, while others flock to the next hot field.
Also picked up on the business week piece.
Mark concludes that we need more perspective: all the hype surrounding social media and tools such as and overshadow the fact that effective marketing and communications will continue to include a variety of tools.
To counter all the happy talk from social media consultants about what could be, the biggest thing needed right now is perspective.
Not only , but , and website, social media and all have more than enough carpetbaggers and snake oil salesmen.
In all these areas, service providers, and even their completed work, are difficult to evaluate.
And developing other hard metrics was a concern shared by several authors.
I protested already in my article, , that much of is really and that the use of softer metrics may be appropriate in such a case.
While the absence of clear financial justification may cause the social media marketing bubble to burst, i expect that public and customer relations, as well as prospecting will continue to make good use of social media.
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